Flatiron Industries can help transform
your marketing efforts into real results.
Interface Design
The objectives of web sites
vary from company to company. For some companies, the
objective is to leverage the Internet as a commerce
channel, while other companies utilize the Internet
as a content and marketing delivery channel to support
commerce at existing retail outlets.
Flatiron
Industries understands that your
company’s web
presence is a key brand communication point with their
customer. Our objective is to ensure the integration
of business and technical requirements into a smooth
user experience that delivers on a company’s
brand attributes and value propositions.
Interface
design is an exciting expansion within
the graphic design field, merging
traditional disciplines of page
and typography design with innovative
digital image-making and animated graphics,
all using a nonlinear structure. We
are commited to the profession and discipline
which is Graphic Design – with the goal of
not just mastering the latest technologies, but
implementing the fundamental design practices
of perception, aesthetics, and visual form-making
to give your marketing efforts a voice – through
the language of design.
You
are looking at and "interfacing
with" three
simultaneous interfaces at this very moment:
the interface design of your computer,
the browser software that you enlist to
view the internet (Internet Explorer, AOL,
Netscape, etc.), and the interface of www.flatironindustries.com.
Within all of these systems
of navigation, structure and information you are
able to accomplish tasks, gain information and
interact with others using your computer. Print Collateral
One of the first
opportunities to communicate your brand is
often through collateral materials: the presentation
of a business card, a letter sent to a prospective
client or submission of a company brochure. This
initial contact between your company and your customers
makes it imperative that these materials
accurately and effectively express
your brand’s voice.
They must be created with a clear understanding
of the brand’s
strategy and messaging.
The
applications of print design
is graphic design’s
historic medium. There are
really endless applications of
print design within the communications
and in all other fields of
business. Print design is found
in the simple sales receipt of
a local vendor or the site plan
for a major city construction job. Brochures,
business cards, letterhead,
postcards, flyers, sell sheets,
posters, are just a few examples
of everyday designwork that any
number of companies need to have
designed and printed to properly
function, both from a marketing
and an internal processing standpoint. Flash Animation and Motion Graphics
Multimedia
design (using
multiple mediums) furthers
this art of delivering and taking in information,
using animation and video to enhance a users
experience within an interface. Information
is restructured into websites that allow entry
from different points, a system that may be
more like our actual thinking processes than
the neat order of a book or manual.
Within
a multimedia design, we can use time
and sound in addition to text and image to draw
attention, to animate an explanation, or to present
an alternative way to understand a concept. This
new technology demands designers who
can combine analysis with intuition.
Film
and video graphics organize ideas
dynamically in time. They communicate by using images
in sequence with narration, music and/or text. Animation
is simply graphic design constructed frame
by frame, and although quality animation usually
involves a complete design team and many
painstaking hours of storyboarding and art directing,
graphic designers today can create
their own animations with programs like Macromedia
Flash or Director with relative ease.
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