Through a series of interviews and interactive working
sessions, we assist our clients to articulate
their key market differentiators, brand attributes
and value propositions. We then translate those
findings into actionable strategies that serve
as the basis for our creative development.
Needs Identification
Any
design project begins with the discovery, identification,
and recognition of your company's needs. We work
with you to define what the design problems are,
and what, in turn, we must do to solve these problems – together.
This
sounds like a simple task, but is often very elusive.
There is often a considerable difference between
what people think they need and what they may actually
need. We feel that our core job is to identify a
project's genuine needs, not to persuade
our clients of new needs or creating a profusion
of needs, which just creates confusion and more convoluted
goals.
Information Gathering
Every
project starts with the collection of information
and the assembly of facts. This can range from everything
known about your products and services, to research
of your competitors past and present, to learning
about the techniques and technology of your industry.
Needs Analysis
We
then perform an analysis of those needs and facts.
This can sometimes be a drawn-out, difficult, and
demanding intellectual exercise of putting all of
the aspects together, eliminating the irrelevant
or unworkable, thinking out alternatives and reaching
an understanding of what the design problems really
are that need solutions.
This
is the stage that calls for thinking about design.
It's the moment when we wrestle with the whole of
the problem, its demands and its possible means.
This is when we comes to terms with, discard, choose,
try out, throw away, draw, sketch, think, and think
again – and finally emerge with an idea. In
short, we take this time to think about the best
solutions to your design problems.
Concept Creation
Creation.
The actual genesis of our idea. (Finally!) In all
fields of design, that idea – whether it is
for a building, machine, or process – is the
new potential design that now exists, or will exist,
to bring together and address the needs, techniques,
and means of the project.
Concept Realization
Now
we arrive at the realization of the design. This
is the point at which a lot of disadvantages may
appear as the design takes shape – with some
elements working and others failing. This may drive
us back to further thought and analysis and may involve
discarding initial ideas and formulations of new
ones. It is followed by implementation which usually
involves the production and the energy of our dedicated
staff: writers, editors, creative directors, production
specialists and animators.
Design Iteration
Design
iteration is the expected iteration that occurs when
exploring, testing and refining design concepts.
This enable the design possibilities to conform to
the design requirements. Members of a target audience
(or a focus group) should be actively involved in
various stages of iterations to support testing and
verify design requirements. Both success and failure
provide important feedback about what does and does
not work. This process helps refine and tighten graphic
design when done properly.
One
of the most effective ways to deliver on our creative
promises is to ensure that all of the development
members have a clear, high-level understanding of
the final product. This is often accomplished through
well-written specifications accompanied by highly
refined mock-ups and prototypes.
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