StarCite Meeting Planners

StarCite.com is a meeting planning industry portal. Their goal was to develop the industry’s most easy-to-use website, one that would enable planners and suppliers to automate much of their day-to-day workflow and, as a result, do their jobs better, faster and more efficiently.

Flatiron Industries outlined a user-centered design that kicked-off with the identification of over 18 targeted user groups. FlatironWorks packaged StarCite’s deep functionality to intuitively match and enhance the users’ typical workflow. Careful content grouping, information architecture and ingenious task-flow has resulted in a Website that delivers StarCite’s industry-leading functionality without comprising ease of use.

 

 

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